翻訳と辞書 Words near each other ・ Public science ・ Public Scientific and Technical Research Establishment ・ Public Scout and Girl Guide Movement ・ Public Seal of Hong Kong ・ Public Seal of Mandatory Palestine ・ Public sector ・ Public sector banks in India ・ Public sector borrowing requirement ・ Public sector comparator ・ Public sector consulting ・ Public Sector Credit Framework ・ Public sector ethics ・ Public Sector Integrity Commissioner ・ Public Sector Internal Identity Federation ・ Public Sector Management Program ・ Public Sector Marketing ・ Public Sector Net Cash Requirement ・ Public sector organisations in New Zealand ・ Public Sector Pension Investment Board ・ Public Sector Real Estate ・ Public Sector Transparency Board ・ Public sector undertakings in India ・ Public sector undertakings in Kerala ・ Public security ・ Public security (disambiguation) ・ Public security bureau ・ Public Security Construction ・ Public Security Force ・ Public Security Forces ・ Public Security Intelligence Agency Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Public Sector Marketing ： ウィキペディア英語版 Public Sector Marketing The meaning of marketing is construed in two different but complementary ways. In the first and most widespread meaning,〔Meffert, H., C. Burmann and M. Kirchgeorg (2008). ''Marketing. Grundlagen marktorientierter Unternehmensführung'', Wiesbaden (Germany): Gabler Verlag.〕 the emphasis is on the managerial dimension, with special focus being dedicated to the tasks that an organization must fulfill in order to ensure long-term success with target groups. The second and more comprehensive meaning〔Kotler, P., B. Dubois and D. Manceau (2004). ''Marketing Management'', Paris: Pearson Education.〕 is concerned with the function of marketing. It focuses on the notions of exchange and relationship as these occur between an organization and those individuals and groups who seek to satisfy their needs. Analogously, public sector marketing seeks to articulate and propose solutions regarding the exchange and relationships occurring between a government organization and individuals, groups of individuals, organizations or communities in connection with the request for and performance of public-oriented tasks and services. == Reasons for the growing use of marketing in the public sector == Applying marketing to the public sector is the result of developments in both marketing and public management. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Public Sector Marketing」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.